Medium-sized to large companies with a turnover of at least £2million. One client has 700 staff and has been named one of the 1000 Best Companies to Inspire Europe. I work with house builders, commercial property developers and companies in the wider construction sector

Interesting, broadminded, fun, enterprising, adventurous, easy to work with, thoughtful, polite, trustworthy. Someone who I would be friends with. Grumpy self-important, controlling people will be rejected!

A combination of lots of website news stories, a healthy smattering of social media, an element of press (by which I mean paper and online) coverage, plenty of photo opportunities and a monthly e-newsletter. Stories will be a combination of using topical issues as a springboard from which to showcase the client as an expert in his or her industry sector, human interest pieces, advice, opinion and direct company news stories.

Yes!! Years and years. So I must be doing something right. They say nice things about me too. And I don’t even buy them Christmas presents. So it must be love!

Director Helen Lambell! It’s very much a personal relationship. So if we don’t get on it won’t work! If we do it’ll be fantastic.

Almost always by email initially. As an ex journalist, it’s an absolute nuisance to have PR people phone you and try to interest you in a story when you’re mid-way through writing something! Believe me – I have been that disgruntled reporter!

I have a French degree from Warwick University – but as I don’t write my press releases in French that may not sound that relevant. Nevertheless it’s a BA Hons from one of the country’s finest higher education establishments and it is a beautiful language.

It celebrated its 25th anniversary in 2019!! So, a blooming long time!

For more than 30 years – since leaving (Warwick) university in 1986. Journalism and PR is all I’ve ever done (well, apart from writing a few Radio 4 shortlisted plays many years ago)

I was a journalist for eight years – four as an editor - before deciding to use those same journalistic skills for businesses instead. I didn’t like doorknocking bereaved people and thought PR sounded much nicer (it is!)

Would I really have been doing this job for the last 34 years if I didn’t? As an aside, many years ago I was shortlisted to write a Radio 4 six-part comedy series and two one off comedy dramas. I was also shortlisted to write scripts for Ragdoll Productions – who make Brum, Teletubbies and In the Night Garden. PR is very similar. One creates characters, scenarios, invents quotes and writes a compelling story.